Keep a brand voice across AI writing tools
Replace vague tone instructions with a short voice brief, approved examples, and constraints that travel between your AI writing tools.
Move work between tools 2 min read
Write a project brief an AI can actually use
Write the brief around the next decision or task. Include the current goal, checked facts, constraints, and open questions. Label abandoned ideas so the next assistant does not revive them as requirements.
Start from the state of the work
A project origin story is rarely the best opening. Say what exists now and what needs to happen next. For a landing page, that might be a reviewed draft that needs a mobile layout, rather than the full history of how the business started.
Add the constraints that would make a plausible answer wrong. “Use the existing design system” matters more than a long list of adjectives. “Do not change pricing” is clearer than “respect the commercial strategy.”
Make gaps visible
Separate unknowns from facts. If the deadline has not been agreed, write “deadline unconfirmed.” An empty field is safer than a made-up date that gets copied through several assistants.
Keep a date and an owner on the brief. Update it after decisions change, and link to the source when a future reader may need to check why. You can use this template without installing Dray.
TAKE THIS WITH YOU
Project brief template
An illustrative template. Replace the details with material you are allowed to share.
Project: […] Brief updated: […] Owner: […] Goal: […] Current state: […] Confirmed decisions: […] Constraints: […] Source material: […] Rejected options and reasons: […] Open questions: […] Next task: […] Done means: […] Ask about missing facts before making assumptions. Check source dates before reusing an old decision.
USING THIS WITH DRAY
Keep the context. Check the source.
Use Dray to locate relevant captured discussions when preparing a brief. Review the result yourself before sending it to a new tool.
Dray is in beta. Available sources and connections depend on your setup. Read the data notes before granting access.
Sources & next reads
Product details are grounded in the guides below. Example projects and prompts are illustrative, not customer results.