Write a project brief an AI can actually use
A reusable AI project brief with a clear goal, current decisions, constraints, evidence, and next task. Includes a copyable template.
Keep a project moving 2 min read
Keep a brand voice across AI writing tools
Give each tool a small voice brief with real examples and explicit limits. A phrase like “confident but friendly” leaves too much room for interpretation. Show what you would publish and what you would cut.
Use examples that reveal a choice
Choose two or three short passages you have permission to share. Explain why they work: plain verbs, specific claims, a dry aside, or a direct invitation. Do not assume the next tool will infer your preferences from a large archive of mixed drafts.
Add one rejected example and say what went wrong. “This calls the product revolutionary without evidence” gives the assistant a clearer boundary than “avoid hype.” Keep factual restrictions separate from style preferences.
Review the output in passes
First check whether the copy says something true and useful. Then check its shape: does each section advance the reader, or does it repeat the opening claim? Only then polish the wording.
For web copy, read the heading and first sentence of each section on their own. A reader who skims should still understand the offer and its limits. Keep product names and technical terms when they carry meaning; simplifying them into vague language is not an improvement.
TAKE THIS WITH YOU
Portable voice brief
An illustrative template. Replace the details with material you are allowed to share.
Reader: […] What they need from this page: […] Approved example: […] Why it works: […] Rejected example: […] Why we cut it: […] Claims we can support: […] Claims we must not make: […] Write plainly. Preserve caveats. Do not invent a customer story, result, or testimonial.
USING THIS WITH DRAY
Keep the context. Check the source.
Captured writing discussions can help recover past style decisions. Use a checked brief when only a small part of that history should reach another provider.
Dray is in beta. Available sources and connections depend on your setup. Read the data notes before granting access.
Sources & next reads
Product details are grounded in the guides below. Example projects and prompts are illustrative, not customer results.